About Home Staging

Home Staging is the art of setting a home to look it's best for sale. It is a proven marketing tool to sell homes faster in a slow market and for more money in a hot market.

What is Home Staging?

Home Staging is more than furnishing an empty home.

It also involves consulting with owners of occupied homes assisting them with preparing their home to sell, de-cluttering, de-personalizing and quite often rearranging the existing furnishings making the home appear more spacious. This method allows the prospective buyer the ability to visualize himself or herself living in the home.

Cherryvale Living Room Home Staging Example in Santa Cruz
A Furnished Cherryvale Living Room Home Staging Example in Santa Cruz

As the real estate industry stresses, “the first impression is the key factor in selling a home. Typically a potential buyer makes up their mind ten seconds after they step in the front door. They are already forming an opinion as they pull into the driveway. That doesn't leave too much room for fault. To achieve the greatest possible outcome, a home should always be presented at its best the first time around”