Home Staging History and Statistics

Theatre Staging Planning

When Shakespeare declared that “all the world is a stage” little did he know that the world of real estate and home staging would seize his metaphor turning it into an operative phrase. But now that theatre has taken a permanent back seat to real estate, its houses that are getting staged not plays.

Early Adopters

In 1985 Barb Schwarz pioneered and created the “Staging™” concept spreading the mission of home staging to millions. She states that “your investment in home staging will always be less than your first price reduction” if the house is staged appropriately and priced correctly.

Barb Schwarz pioneer of Home Staging


Statistics have shown that staged homes spend 80% less time on the market than non-staged homes and sell on an average of 17% higher than an un-staged home.

Staging is the art of setting a home up to look its best. Your home is your home until you make a decision to sell it. Then it becomes a marketable product. Like any product, it has feature, benefits, pluses, minuses and competition. To become competitive your home needs to look better than any other home in that price range.

Buying a home is an emotional experience…it’s about buying dream. Staging creates a lifestyle or ambiance. It projects an existence free of clutter, exposed television wires and overflowing desks in the bedroom. “Staging is about selling a fantasy of the way people really want to live.”

Staging is not however about deceiving buyers… Painting over water stains on the ceiling or placing furniture in front of a crack in the wall. It is however about hanging a drape over a window that overlooks a busy street or placing a plant in front of an unsightly electrical outlet.

Only 10% of home buyers can visualize the potential of a home. That is why staging a home is critical. You don’t want the advantages of a home overlooked and left up to the buyer’s imagination. Most buyers begin to make a decision about a prospective house within the first six feet of entering the property. It is essential that they like what they see immediately and that your hard work and effort has made a good first and lasting impression.